Who this could fit
You are resourceful, comfortable comparing sources and able to turn a pile of information into a short, practical explanation.
Industry familiarity helps you recognize meaningful differences. Your product is interpretation and clarity, not a spreadsheet filled with copied marketing claims.
A competitor snapshot covering an agreed set of local or niche businesses: services, publicly stated positioning, visible customer experience and questions the buyer should investigate.
Who would buy it?
An owner planning a new service, reviewing positioning or entering a neighboring market who lacks time to organize the public information.
What you actually deliver
Agree the research question and boundaries before collecting data. Link each factual observation to its source and date, separate your interpretation from facts and finish with a concise discussion of implications.
Your first customer plan
- Choose one narrow research question and build a sample using only public information.
- Create a one-page preview that shows the structure and two useful observations.
- Approach owners facing that decision with a fixed-scope research offer and delivery date.
Make the scope work for you
Public information can be incomplete or outdated. Do not imply access to competitors’ revenue, private customer lists or confidential strategy. Respect source terms and avoid copying long passages.
How this compares
Compared with general freelance writing, this offer depends more on source judgment and comparative reasoning. It suits clients who need an answer to a business question rather than content to publish.
Questions before you start
How detailed should a first report be?
Make it detailed enough to answer the agreed question. A short report with clear sources and relevant analysis can be more useful than a long catalog of facts.
Can this become recurring work?
Offer updates when a client has a genuine recurring decision or monitoring need. Define which changes matter instead of automatically reselling the same report each month.